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Alrose Productions | Style and Substance

Style & Substance

Living North Magazine / London

You have no choice, but to be impressed by Living North’s reputation for hi-end photography and cutting-edge design within their magazine titles. This unique publication, coupled with their series of annual events, that host over 250 of the best local, regional and national designers, makers and retailers, make this lifestyle offering amazing, they simply ooze style and substance.

As their long-term show suppliers, our relationship has grown organically over the years.

In 2016, we were approached by the Living North team to look at their series of lifestyle events. The brief was simple, to provide a solution in keeping with their revered reputation and brand, be cost effective against return on investment and look at key deliverables that would streamline the exhibitor experience.

Initially, we could:

  • Reformat the installation to cut the event build from three days down to two. This kept everyone on target with budget, without any compromise on quality.
  • Assign a dedicated Project Manager to oversee the full series. In doing so, this provided continuity, consistency and familiarity for all staff, exhibitors, venues and other supply chain.
  • Look at year on year exhibitor experience continuing to develop and build on these relationships, offering guided expertise and suggestions, as well as providing a seamless day to day service.
  • Take a walk as a customer! Assessing the show experience for fluidity, product and overall wow factor.
“As part of our family business, it’s key that the clients and exhibitors feel reassured and in safe hands throughout the event madness”
Sam McNair

Sales & Marketing Director

A focus on...

Lighting

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We are proud to have been partnering with Living North at every juncture and over the years have worked with them to enhance current features and develop new areas that continue to peak interest with shoppers…

….In 2017, by looking at the small details, inside the venue, we added finishing touches to the ‘Chef Demonstration Area’ with custom printed graphics, and outside, we used a soft, colour-wash lighting to give it that warm Christmas glow.

…In 2018 we installed an Art Gallery within the Spring Event to showcase exhibitors work, with clean, sharp lines and open flow.

Moving forward, we are maintaining exemplary service levels whilst making complementary additions that meet the messaging and event style perfectly. The journey that we have all been on as one large team has been truly insightful and we feel privileged to be part of this lifestyle family!

"Working with the team is always a pleasure whatever the pressure. A can-do attitude, professional approach which is at ease with the more mundane tasks, as well as the creative demands of creating an original, positive backdrop making even the most difficult venues possible to work in. A grasp of sharing and understanding the big picture as well as an exacting attention to detail ensures a thoroughly positive partnership over a spectrum of our events and exhibitions."
Julian West, Publisher, Living North Magazine

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