Creating an Experience
National (UK)
“It takes as much energy to wish as it does to plan” Eleanor Roosevelt
Even just the thought of organising the venue, the dress, the caterers and so on, can be overwhelming and exhausting! The I Do Wedding team bring together all aspects of wedding planning and execution, place them under one roof and provide the discerning shopper access to boundless creativity and the freedom to choose from a wide range of the finest local vendors.
This is the I Do Wedding Experience.
When creating this retail experience, the focus of the team is the clientele and the exhibitors, in the background the I Do team needed to be assured that the structural elements to create each event are provided at a consistently high-level and an invariable cost.
To create continuity in the event brand, they needed a format that could be used and adapted in multiple locations around the country, whilst not disturbing the core costings of the business, yet keeping the event fresh and innovative.
Sales & Marketing Director
A focus on...
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
To achieve this, we looked at a base structure for each event, this included re-useable elements to allow consistency against the budget. However, by using a modular format for the main set, meant that we had the flexibility to develop the set and create additions to update and refine the overall look.
We made small, effective changes; for example, we installed off-stage monitors to improve the communication flow during the event. A simple addition like this, although small, made a massive change to the smoothness of the event flow and allowed to staff to re-focus their energy on the main event.
Over time, we have continued to maintain the budget, whilst improving quality of installation, equipment and the brand.
As the events have progressed, we have seen the format develop and the brand refine. Next year the I Do Experience delivers to additional venues and we feel confident that the full production will continue to deliver on impact and budget across the full series of events.
